Introduction
Amazon is not only an expert in business efficiency but it also has some of the coolest marketing strategies. How is it able to turn some business negatives into business positives. For the example the bane of the mail order industry is returned goods. Customers buying by mail order have an expectation of being able to return without any stress. When the physical item arrives it often fails to meet customer expectations and if this is the case they expect to return them without being challenged. The returns percentage differs by product type. Fashion can run well over 20% whilst branded consumables go down as low as 1%. This is a lot of product coming back into the Amazon logistics business. Each return has to be sorted and assessed. But what Amazon has done so successfully is turn these returns into a new selling business. So a dedicated warehouse in support of the selling of these returns. The marketing dedicated to making the public aware of these returns. You as the buyer are aware of what you are buying so the right expectation is set for you. This approach is applied to other special categories of goods within the business. Each category being turned from being a negative impact on the bottom line to not being such a deep impact on the bottom line. In fact raising profitability by reducing the level of loss. So lets look at these Warehouse Categories within Amazon. Don’t get caught out thinking these are separate physical warehouses. They are often “virtual” warehouses existing within in the “new goods” warehouse estate.
Amazon Returns Warehouse
This warehouse stocks “quality, pre-owned, used and open box products”.In truth items customers have returned to Amazon but are good enough to be resold. Now shop carefully here and you will find some real bargains but also some rubbish. Think of it like electronic boot sale buying. Its buyer beware territory. But unusually Amazon has not designed the searching of these items particularly well. Not sure if there is an ulterior motive or they have just not around to building a good search capability.
To look at this Amazon Returns Warehouse site click the link below:-
It is acknowledged that this Amazon Program is not easy to use with it lacking true search capabilities. So the Amazon Partner, MoneySavingExpert, have created an Amazon Warehouse Discount Finder which is more effective to use.
To use it click the link below :-
Amazon Renewed Warehouse
This warehouse stocks expertly refurbished devices which have a One Year Renewed Guarantee. In fact these items are branded “Amazon Renewed” . The visual condition of these products are classified under the headings of Excellent Condition, Good Condition and Acceptable Condition.
To look at the Amazon Renewed Warehouse site click link below:-
Amazon Outlet Warehouse
This warehouse stocks over stocked or discontinued products. Like the Amazon Returns Warehouse it has not got the best search so locking your product requires a lot of scrolling through products.
To look at this Amazon Outlet Warehouse site click the link below:-
Amazon Subscribe & Save Warehouse
This warehouse stocks regular household purchases where you can get 10% discount and if you sign up for five or more subscriptions it can rise to 15% discount. You are not tied to minimum subscription lengths so you can place an order, and get te discount and then cancel.
To look at this Amazon Subscribe & Save Warehouse site click the link below:-
