20 - 001 Background to ZigZag Digital Associates

With the tagline “we breed ideas and grow solutions” ZigZag Digital Associates is an informal group of digital experts who focus upon digital creativity and digital solution delivery. Importantly there are no boundaries to the types of digital solutions that are developed. Many only make it to a prototype stage before being abandoned whilst others may be made operational as revenue sources. Some solutions may need to be sold off because the capital and professional investment required exceeds the capabilities or scope of ZigZag Digital Associates. ZigZag Digital Associates will always look to retain a percentage of the ownership of all sold solutions. So from now on let us just call ourselves ZigZag. So ZigZag is a digital ideas incubator really focussed on the latest digital technologies supporting both digital business solutions and digital life solutions. We are a proactive think tank able to quickly turn ideas into digital solutions. We are experts in the digital technologies in all their various incarnations. We can write code but pride ourselves on the use of productivity accelerators to quickly generate our digital solutions. Whilst being experts in so called back office technologies we are particularly keen on the human to computer interfaces. You cannot operate in the digital technologies arena without understanding and acknowledging the power of both cloud computing and social media platforms. Much of our creativity is focused upon the exploitation of these particular digital architectures. Yes both cloud computing and social media have their own distinct designs and therefore they are underpinned by specific digital architectures. Inevitably both video and audio outputs are becoming key components in the digital world as is artificial intelligence and the so called “internet of things” now set to explode with the arrival of the 5G mobile network. So is ZigZag a disruptor? We like to think we disrupt by simplicity. If any theme runs through our thinking processes it is about “keeping it simple”. Keeping it intuitive. Acknowledging paradigms or creating new paradigms. Making it fun. Making it a worthwhile experience. Adding real value. Making it enjoyable. Looking for re-engagement. Acknowledging humanity. Whilst we have a business focus, within ZigZag, as the name suggests, we like to zig and zag towards the more human emotional use of digital technologies. So some of our projects look to capture the incorporation of human emotions and memories into digital solutions. It is about sharing and legacy. It is about evoking thoughts and feelings. It is about generating satisfaction and wellbeing. One aspect of ZigZag is the constant focus upon zigzagging across platforms making use of the whole digital landscape. Integration is a key element in this type of approach. Moving the user around the internet meeting their objectives whilst streamlining the whole process of movement. We have a particular fascination for the creation of interconnecting nodes to move users through different digital landscapes. ZigZag has always had a focus on the subject of digital workflows. Or more genetically life flows. The step by step linear or non-linear movement through complex business or digital processes or life processes. The acknowledgement of the productivity gains and the communication gains to be made by the adoption of a digital workflow approach. The need to store and record life flows for your emotional satisfaction and reflection. So welcome to the world of ZigZag. You are not entering a normal world.