20 - 002 Who are ZigZag Digital Associates ?

ZigZag Digital Associates is built on the lines of an association of like-minded individuals who share a common ethos, culture and purpose. It is more about the challenges and satisfaction of achieving different digital objectives. It is not profit motivated operating more like an art collective where digital artists share and appraise each other works and the skills to produce them. Producing digital artifacts of various types can be the subject of both appraisal and criticism by fellow digital associates. Inevitably in some cases the revenue and profits generated can become a measure of the market success of a particular digital product. But this from a ZigZag perspective it is only one measure. Anyone appraising the design of the current digital landscape can see what a mess it is due to its commercially driven evolution. ZigZag although inevitably required to operate within this digital framework does look to achieve where possible a more logical approach.
There are two key Partners running ZigZag Digital Associates. David Bannister known as Zig and George Szubinski known as Zag. They are both very experienced digital developers having both had long careers within the digital industry. David is more systems orientated whilst George is the true digital technician. Both are very creative and very critical of each other’s creations.  ZigZag has a huge list of potential projects in the pipeline with ideas evolving by the hour if not by the minute. These are held on the backburner with projects moved forward to be worked upon depending almost on the whim of David and George. Some are worked upon and parked whilst others are moved forward into a market ready state. The approach is deliberately non-commercial being more based upon looking for the satisfaction to be gained from progressing a project. If commercial success occurs that is a bonus able to fund more project activities. The whole approach is long term rather than short term.
So why have we termed it ZigZag Digital Associates? We have developed this based on the Intellectual Property (IP) industry particularly the way IP experts operate on an associate basis. Really ZigZag Digital Associates is a creator of new intellectual property. If we sell on one of our creations we are selling an intellectual property. It may be a real product made up of coded objects or it may be unique frameworks, processes and techniques. It is more often than not a hybrid combining all these aspects in one packaged solution. Selling the product IP is often more focussed upon consultancy and training in the processes and techniques used to create and operate the deliverable. It is a difficult area so making it aligned with the Intellectual Property (IP) industry makes the most sense. ZigZag makes use of a huge variety of architectures, frameworks, solutions, techniques and processes. The leaning is towards an “open systems” architecture where the software used is free of charge. But where required purchased or more commonly licensed software will be used if it better meets the needs of the ZigZag final solution.
ZigZag works with a variety of other Associates both nationally and internationally on a free of charge or paid for basis as necessary. These Associates usually offer very specific skill sets needed to develop our products. We also use ZigZag Associates skilled in our own products to support our customers.